MIWE rates fair appearance at the Europain positively

The fair association of the Europain in Paris was able to count seven percent more visitors in 2008 than they had in 2005. 36 percent of the 86.500 fair participators traveled from outside the country to view the novelties of the 644 exhibitors. These numbers correspond to the experience MIWE has had. The Europain was very successful for the Franconian company, so that a repeated fair participation is planned in two years.
 
For MIWE, it was clear in comparison to 2005 that the Europain is rightfully still handled as one of the leading branch trade fairs in Europe. The response of the French, but also international visitors at the MIWE stand was largely greater than in 2005. The stand location of MIWE was ideal: Between the craft and industry area interested visitors that mainly came from Spain, Belgium, Italy, Russia, the United States of America, and South America, were able to inform themselves in detail about the topics of in-store baking, production baking ovens, automation, and bakery refrigeration.
 
Next to the origin, the visitor structure was also interesting. In 2005, mainly dealers were introduced at the MIWE stand, this year, also a large number of end customers found their way to MIWE to have the novelties like the control system MIWE TC explained to them in detail.

Still, all in all it was more an information fair than an order fair, but with good potential for the after fair business. „In our opinion, the fair has gained importance again in total, and that is why our presence at the Europain is an important part of the MIWE fair strategy. Of course, only the follow-up evaluation of the fair will show just how positive it was for MIWE. But we can still book the fair as a success already now", says Eike Zuckschwerdt, Marketing MIWE.
 
The baking on the MIWE cube and the production of snacks by Christian Ray received especially positive response from the visitors. He answered many questions about the topic snacks and in-store baking during these five days. All in all, the fair showed that craft baking ovens are one of the most important branch topics in France. Beyond that, the interest - mainly that of dealers and large-scale customers - was of course drawn by the area automation, meaning the MIWE athlet in combination with the deck baking oven MIWE ideal.
 
Many customers prefer the visit to the Europain to the IBA because it is more manageable. The separation of the areas craft and industry allow visitors to access the fair in a very direct manner. In addition, many visitors combine the useful with the beautiful in Paris, as the city is always worth a visit.