The company concentrates its activities on the sectors of bakery (skilled but especially industrial bakeries), airline catering, catering trade, hotel business, food franchise chains and shopping centers, and is therefore an ideal partner for MIWE in this specialization. The regions Dubai, Abu Dhabi, Sharjah, Oman, Qatar, Bahrain, Saudi Arabia, Kuwait, Lebanon, Jordan and Yemen are given assistance by the Dubai top location.
A particular advantage of the MIWE agency is the planned new Bakery Technology Center in Dubai with which, as the first in the region, the company focuses on the practical training and advanced training of customers and thus steers the course MIWE is following in Europe in the Middle East, as well. Thanks to the center equipped with the latest technology, in which qualified European baker masters participate as experts, the customers from the sectors of bakery, pastry shop, and food processing industrial plants can experience and check the used production ovens and the refrigeration technology.
